This technology has undoubtedly changed the world, but the best is yet to come. Lots of companies have already started to leverage augmented reality (AR) technology to improve their prospects’ real-life experiences. From learning to entertainment, augmented reality covers it all.
At the moment, a new app, similar to the famous Pokémon Go game, is making its appearance in the AR marketplace. The app is called Harry Potter: Hogwarts Mystery, and it’s one of the most anticipated AR apps of 2018. Players will enter a “magic world”, where they can learn and perform spells, collect artefacts, and embark on great journeys.
As Mark Jeffries, an IT Specialist at Edu Geeks Club, explains, “AR is a technology which applies computer-generated images on your phone screen and alters the user’s perception of a real-world environment, replacing it with a simulated one.”
If you are able to operate it properly, the AR technology can bring your company a ton of benefits. Therefore, in today’s post, we’re providing five rules for creating marvelous AR apps.
1) The Mixture of Virtual and Real Must Make Sense
In order to create an awesome AR app, you need to make sure that the mixture between the virtual elements and the real environment is properly balanced. This “mix” of realities must add value to your actual reality.
Why exactly? Let’s take this example: an AR app about television. This app allows you to look through your smartphone at a virtual TV projected on the wall, which could be playing a movie or whatever you like.
Creating this app would be completely pointless because it doesn’t improve your movie experience at all. On the contrary, it will make your experience uncomfortable since the resolution would be terrible. Also, it would make no sense creating it since you can watch a movie directly on your phone screen with a 2D app.
But an app that would make sense and could be really useful would be a restaurant virtual menu for visualizing and ordering dishes. With an app like this, the customer may always preview the menu, looking at a precise visual representation of the food they’re about to order.
This app will totally improve the costumer’s experience at the restaurant. So, if you want to make a successful AR app, it must improve the user’s real-life experience.
2) Make It Useful or Entertaining
Your purpose is to achieve as many downloads as possible, therefore you must convince the marketplace that your AR app deserves the proper attention. In order to do this, you must create something that is either useful or funny. The apps who’s purpose is to entertain people will almost always become successful.
Pokémon Go was a great success but keep in mind that you are not Nintendo and that your branding and storyline may not be so well-known in order for your success to boom.
Therefore, it will be almost impossible to create such an app. Anyway, people enjoy new factors, and the AR’s gaming marketplace is still fresh. You have to remember that people get bored pretty fast, so, the “wow” effect won’t last forever if you don’t come up with awesome updates that will constantly improve the user’s experience.
On the other hand, a useful AR app can last much longer. Take for instance IKEA Place app. This app takes interior design to the next level. You can pick any piece of furniture and pace it virtually in an empty spot of your house, gaining an excellent preview that’ll help you make your buying decision at home. Quite awesome, isn’t it?
3) The System Doesn’t Have Space Memory
The AR apps’ frameworks are not able to save details and descriptions of the real-life environment. Therefore, the users can’t save the position of a point in space. More specifically, let’s suppose that the user launches the AR app and projects virtual objects on a bed’s surface.
The next time the app is launched, its system has no chance of remembering any details about the user’s past activity, which means that he will have to start from scratch.
Most of today’s AR applications are using independent sessions. Holding to our example, the app can identify the bed shape again and place subjects the same way it did before. However, it’ll never be able to save real-world positions during future usages.
4) It’s Not Hands-free
If you want to develop an excellent AR app, you should keep in mind that the users need one hand to hold the phone and the other to operate the app. Therefore, if you plan to make an AR cooking or DIY tutorial app, it won’t be the best idea.
Yes, it would be a fantastic idea to see your favorite cook next to you, so you could prepare dishes together. But the user can’t cook or craft anything while holding their phone. So, a user interaction with the real world is limited as he or she has just one hand free.
Well, it could be possible only if the user possesses and wears smartphone-based AR glasses, so their hands will be free to cook and craft while living the AR experience to its fullest.
5) Users Keep the Phone in Front of The Face
When you make an AR app, you should keep in mind that the user will have to keep the phone in front of their face.
Besides the fact that holding your phone up for a long run can be quite tiring, using AR apps for a long time is a total waste of batteries. So, it would be preferable for both parties to opt for a shorter experience.
If the app you’re creating interacts with the external environment, try your best to make your user’s experience safe. I know that you’ll be thinking of Pokémon Go and its success, but can you deny the fact that many people died while playing it?
So if you have an outdoor app idea, you should design it to be safe even in the unsafe environments such as cities and streets.
These were the five main rules to keep in mind when you’re designing an AR app. The evolution of technology brings great benefits to the table, giving people experiences that they’ve only dreamed of.
At the moment, not so many people can afford sophisticated AR glasses for an awesome experience. However, that will soon change, as the technology advancements will quickly improve the affordability of these innovative AR devices and apps. That should only keep you motivated to push harder and launch your AR app as soon as it’s ready!