7 Practical Uses for VR in Business

When some people think of Virtual Reality (VR), they tend to picture it in terms of video games or science fiction. While VR can serve to create immersive experience for game players, it’s certainly not limited to entertainment. It can be useful for practical purposes in the business community. Thinking outside the box by employing VR in a variety of aspects within a business could create a competitive edge many people may have not previously considered.

Training with VR

Some businesses have already set their sights on using VR to train new hires. This can give new employees an edge by immersing them in environments similar or identical to their work environment. It could allow them to take a hands-on approach to training without interrupting or affect the work flow. The advantages of training people with VR is that it simultaneously allows them to learn theory and practice. They might make mistakes along the way, but in a virtual environment their mistakes won’t have real world implications.

VR offers other advantages, too. It might save money on training employees. Instead of taking the time to train a new hire, managers or co-workers can focus on their primary tasks while the new hires train in virtual reality. VR training can also reduce costs and make training numerous new hires more efficient. Instead of reallocating people or resources to focus on each individual, management could immerse a group of new hires in virtual environments at the same time, even if all of the new employees are training to work in different locations.

VR in Marketing

Companies around the world, and in many industries, have already jumped into the world of VR to market their goods and services. Mercedes, Lowe’s, and HBO are a few companies to have released VR apps to promote their products. Consumers can make use of some of the apps offered by these businesses to immerse themselves in fantasy worlds, to test drive virtual cars, and to design or customize products.

VR in HR

Human Resources departments could exploit the potentials of virtual reality to interview candidates for positions. This could free up the department’s resources and streamline the interviewing process itself. It could also be useful when interview people who plan on relocating. By allowing a virtual face to face, it’s possible to create a situation closer to reality, in which the human touch isn’t lost by the awkwardness of telephone conversations.

VR in Healthcare

The healthcare industry has already adopted VR for a variety of purposes. Its use can aid patients in overcoming traumatic injuries. Mental health professionals have incorporated VR in helping patients with PTSD overcome their traumas by re-living and learning to experience traumatic situations differently, or with new or different understandings of the intense and often terrifying situations.

Medical professionals themselves also employ VR to help them prep for complicated surgeries. By viewing images of patients in 3-dimensional virtual environments, doctors might be able to plan their approaches to complex operations in ways unimaginable just a few years ago. The kind of hardware now available to industries and consumers not only offer immersive experiences, but subtle and easy to use controllers to help them navigate 3-D environments. Such hardware could, and is, proving beneficial for the healthcare industry.

The medical industry is making huge advancements in the incorporation and application of virtual reality, and needs developers to get involved.

Collaboration

With virtual reality, it’s now possible for managers to collaborate with colleagues, employees, or contractors in virtual environments. These environments are better suited than Google or Skype to collaborate in real time with more than two people. Collaborating in 3-D environments could enable multiple people to view the same plans, schematics, models, and so on simultaneously while offering feedback and possibly fresh approaches to the task at hand.

VR in Manufacturing

The auto industry has adopted VR as part of its design and manufacturing processes. Ford, for example, has created a virtual laboratory in which its engineers can design and build virtual prototypes to test and explore before a single auto part has been manufactured in the real world. The advantages of virtual prototypes enable engineers to view and experience every inch of the car’s design, and from every angle, which can allow them to tweak or refine the design before money is spent on building a physical prototype.

VR in Retail

The retail industry can also benefit from VR by offering its customers new and immersive ways to experience shopping. Some applications can allow for virtual tours of entire stores, which could marry online shopping with shopping in the real world. Retailers such as Lowe’s offer VR apps that allow customers to mix paint or design a remodel for a room or a house in a virtual environment. The advantages to VR design allows people to see their ideas come to life, and to determine whether or not they like it.

Many industries can now use VR for practical purposes. Whether it’s to streamline training or HR or to entice consumers with new, revolutionary ways to shop, virtual reality might offer the next leap forward for businesses willing to take a risk on a relatively new and cutting-edge technology.

Author Bio: Content editor at ProBestVR.com, Stacy Hilton, offers valuable insights into multiple ways that VR is impacting the business, corporate and enterprise sectors. Visit Stacy’s VR blog for more insights into the growing world of VR at https://probestvr.com

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